THE SEX & LOVE LAB
Discover your boundaries and your deepest desires with the Want, Will, Won't List
If you’re an (instant identifier 1), (instant identifier 2) or (instant identifier 3) looking to (achieve tangible outcome 1) while (achieving emotional/less tangible outcome) than you already know that…. (you need to do X)
Reflect back what they already know about the opportunity. In doing so, you give your prospect CREDIT for what they already know which is both empowering and a potent trust builder. Try to have at least 3 *head nod* moments (statements where your prospect would nod their head in agreement)
HERE'S WHAT YOU
MIGHT NOT KNOW
[opportunity/outcome/solution]
-
Benefit 1
Unpack it. So what? Why does that matter? What does it look like? -
Benefit 2
Unpack it. So what? Why does that matter? What does it look like? -
Benefit 3
Unpack it. So what? Why does that matter? What does it look like? -
Benefit 4
Unpack it. So what? Why does that matter? What does it look like? -
Benefit 5
Unpack it. So what? Why does that matter? What does it look like?
Shh...I'm going to let you in on a little secret
Transition to your product reveal, Use this section to briefly re-affirm the arguments/beliefs above and how with those shifts (and your course that teaches it) they can achieve that outcome faster/more effectively / successfully than before.
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore."
JOHN DOE, ARCHITECT
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore."
JANE DOE, ARCHITECT
The body copy should immediately seek to diffuse friction by explaining WHY you’re the right person to teach it (credibility builders, results, cases, etc.).
It should also highlight your USP -- and emphasize why that USP is what they need to achieve the outcome they want even if they’ve been disillusioned before.
[COURSE NAME] is the ONLY program of its kind that…
1. Mirror back to Belief 1
2. Mirror back to Belief 2
3. Mirror back to Belief 3
4. Mirror back to Belief 4
5. Mirror back to Belief 5
So if you’re ready to finally do X while avoiding Y
Here's how we'll help you get here:
